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G2a cod49/13/2023 This, G2A said, provides a way for developers to monetise third-party transactions.Īssuming this works as described, the royalty system could be huge for video game developers who for some time now have seen thousands of copies of their games sell for peanuts on G2A. So, developers may now apply a royalty of up to 10 per cent for any of their products sold on the G2A marketplace. "Recent events have demonstrated that we need to move faster to introduce new benefits designed with developers in mind, and invite them to play an even bigger role in creating the marketplace of the future." "As a leader in the digital gaming marketplace, we recognise our responsibility to serve the greater good for the entire gaming industry," a G2A rep told Eurogamer in an email. Now, G2A has announced a support system aimed at improving its relationship with game developers. TinyBuild described G2A's business model as "fundamentally flawed" and said it "facilitates a black market economy". G2A is popular because it offers an easy way for people to sell off keys for games they don't want, and in the process customers get a cheap price.īut it has faced tough questions from some in the game industry over its business practices. G2A, which acts as a retailer and an online marketplace for video game key selling, sort of like an eBay for PC games, is perhaps the most well-known website of its kind, and even sponsors streamers and game events. The announcement comes after a high-profile row with Punch Club publisher TinyBuild, which claimed G2A sold nearly half a million dollars' worth of its games - and it didn't receive a penny in return. Controversial PC game key reseller G2A has announced a new policy that lets developers apply for a royalty for any of their products sold on its marketplace.
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